Here are some museums, galleries and traveling exhibitions who have chosen the Dott technology to augment their visitors’ guide experience!

Photo Marathon




Hasselblad Center

Thielska Galleriet

Visualization Center C


We are entering exciting times as the Dott technology is being launched in Sweden and abroad! Follow our social feeds and check back often to see what we are up to!

Screenlab ett AR-företag att ha koll på

Screenlab, företaget bakom Dott, är ett bolag i VR- och AR-segmentet som man borde ha koll på enligt Breakit. Läs hela artikeln…

Thielska Galleriets nya guide-app

Idag smyger vi försiktigt upp Thielska Galleriets nya guide-app för att vara redo inför morgondagens lansering. Hela 12 tavlor har fått ett digitalt…

POPCAP’15 in Basel, Switzerland

When we were approached by Benjamin Füglister, the Artistic Director of POPCAP, we immediately saw a great potential Dott, and especially its…

Frukostseminarium med Kultur & Näringsliv

Markera datumet måndagen den 14:e september lite särskilt i din kalender! Det är nämligen då som vi anordnar ett frukostseminarium tillsammans med…


What is Dott?

Dott is a brand new kind of museum guide! Use your phone to scan paintings and photos and explore the dots which appear. They connect you to additional material such as text, music, artist interviews, expert commentary, documentary videos, early sketches and so on.

Here are some of the things you can do with Dott as a museum visitor.

Visitor Features

Features denoted with a star * are not available in custom apps, but only in the general Dott app.

Here are some of the features for the museum curator, the designer, the artist, or the photographer.

Creator Features

Sounds exciting, right? We barely scratched the surface! You better try for yourself!

Get Started

Getting started with Dott as a museum, gallery or artist is really easy! Follow these simple steps:

1. Register an account.
2. Log in to create content.
3. Download the Dott iOS or Android app.
4. Start the Dott app, select your account *, and scan your pictures to see the content.

It’s Free

The Dott app is free. It’s free for museums and galleries to use, and it’s free for museum and gallery visitors to download. There is, however, a limit of 40 images per account and 30 seconds per sound clip, but these limitations can be removed if you contact us.

Custom App

We also offer a customized version of Dott. Normally this means branding the app with your name and colors, and include some practical information about your venue. A customized app will only show content which you have uploaded. To get a quote for a customized version, please contact us with some information about your venue and planned exhibitions.

More Stuff

Regardless if you are are using the free version of Dott, or run a customized app, you might want us to maximize your Dott experience. Here are some examples of what we can help you with.

To receive a quote, just drop us a line on and we’ll get back to you to work out the details.


There are many reasons for using the Dott technology as a museum guide. Some of them may already be obvious to you, but here is a list of nice effects that will come from choosing Dott as your museum guide.

Increase the number of visitors
Attract new markets
Differentiate the museum
Strengthen brand and customer loyalty
Reduce staff training and maintenance costs
Improve product consistency and quality

Offer nonlinear multimedia content
Improve visibility in social media
Speed up content creation
Remove hardware lease/maintenance
Improve data collection/analysis
Manage traveling exhibitions
Reach previous visitors
Get referrals from other museums

Contact Us

 Stora Nygatan 7, SE-111 27 Stockholm, Sweden

+46 8 653 80 00 


Send a Message

Want to know more about Dott? Drop us a line, tell us a bit about your venue and planned exhibitions, and we’ll get right back to you!


Is it a bird? Is it a plane?

Let’s try to answer some of the frequently asked questions about Dott and all the fantastic things it can do. If you’re not finding the answer you’re looking for, then send us an email to and we shall try to answer. Answer questions about Dott, mind you, not just general questions. “The meaning of life?” and “How long is a rope?” are answers you have to seek your self.


Q1. Dott? You mean Dot, right?

Yes, and no. A dot is a dot. It’s like a point, but a bit more two dimensional, usually colorful, sometimes made with finger paint, and something that doesn’t require a whole lot of precision. A Dott is like a dot, only even more playful and unique. (And it also lets us use the Trinidad and Tobago TLD for our short domain name which we hope will be duly recognized at some point.)

Q2. Is Dott Augmented Reality?

While we feel that AR’s good name has been a bit tarnished and overused since its hype in 2008, and while maybe we want to rather call Dott an image recognition software, the short answer is yes. In an old paper by Ronald Azuma [Azuma97] he lists three requirements for AR:

  1. It combines the real and the virtual world
  2. It is interactive in real time
  3. It is registered in three dimensions

Dott has these three characteristics, donc voilà, it’s AR.

Q3. What's so unique about Dott?

Oh, where do we begin?

First and foremost, Dott is free! It’s free to use and free to upload content. We are offering technology that some of our competitors sometimes charge quite steeply for.

Secondly, we want Dott to be something as rare as a useful AR application. This means no ill-conceived games, no random 3D stuff sticking out from cereal boxes, and no ugly black and white markers. Instead, we focus on the background image and let it play a bigger role than just serving as a marker or game platform. Dott enhances the image you are looking at, and more specifically the content of that image. It actually tells you something useful about those cereals instead of turning the box into a backdrop for a zombie game.

Thirdly, we want to make it as easy as possible for you to be creative. You don’t need to be a CAD engineer or have a degree in computer graphics to put a couple of dotts on an image. Nor do you need to be an advertising agency with a huge budget. Technology and editing interfaces which others charge a bundle of money for we offer you for free! Something we are particularly proud of is how easy we have made it to create content on your phone. This way you can catch a creative idea as it appears and see how it turns out right then and there in your exhibition.

Lastly,  we have taken care of most of the teething problems AR has had in the past and simply done it right. It’s a powerful media, but with powers comes responsibility. With Dott we can guarantee that most of the common mistakes are avoided, and that you can happily go about your work as museum curator without having to think, test, and rethink the stuff we already sorted for you and incorporated in Dott.

Q4. How long is a rope?

The distance from one end to the middle – doubled.

Q5. How reliable and robust is your service?

Our application servers are hosted by the Swedish internet service provider Bahnhof. We encourage you to contact them and ask about their availability statistics! We think you will be pleased! You may also get a kick out of looking at the pictures of their datacenter bunkers. Our website is hosted by a separate provider, Ballou, and we also have Twitter and Facebook accounts. This way we can always keep you informed if indeed something should happen.

Q6. I am concerned with my pictures being copied. What can I do?

If you enable the geofence feature, your pictures will only be visible in a thumbnail format until the user on (or very close) to the premises. Once the picture is displayed it cannot be exported from Dott in any high resolution format. The only way a user possibly could save your pictures is by performing a screen capture, but even so, your dotts will be superimposed on the image.

In the event someone copies your pictures somewhere else on the Internet and uploads them to Dott, posing as you, we rely on other users to flag this content to alert our system administrators.


Q1. Which platforms are Dott available on?

Today (April 2014) it’s available on iOS 7 for Apple iPhone 4S (maybe 4, if you have nerves of steel). In May, it will also be available on Android 4.0.

Q2. Does a user need WiFi connection?

The faster the better, said the racecar driver. If you use Dott over a mobile data connection, Dott will suggest that you change to a wireless internet connection, but everything works like normal, just a little slower. The sound files are streamed so the only thing affected here is that buffering might take a second or two longer. If you are running a museum or art exhibition, we strongly suggest making some sort of free WiFi connection available to your visitors as mobile data transfer is unfortunately still rather expensive for foreign tourists.

Q3. What's the maximum number of images I can exhibit in a collection?

We only know the theoretical answer to that, and that number is high. We usually put 25-30 images in a collection, but the technology and the interface can handle way more. We have had some collections with as many as 70 images, and that works too.

Q4. Can we reuse our audioguide material?

Content can be quite time consuming to produce. Of course you should try to reuse as much of the material as possible. We have found that storytelling on an interview format works well. However, speaking about an image in broader terms, which audioguide material often does, will not draw on the specific capabilities of Dott, namely to tell stories about the details in a picture. If you don’t have details in the picture, then talk about how the picture was conceived.

Q5. Can I put dotts on that?

Dott is specialized for pictures and other two dimensional surfaces. Furthermore, a pictures needs to have a certain amount of detail to be recognizable and trackable. Fuzzy edges and soft gradients is probably not going to work (think mist or the way shadow falls on a sphere). Also, if you have too many things in a picture which resemble each other Dott will be confused (think Andy Warhol’s Marilyn Monroe collage). Things that look like static TV noise are also bad (think closeups of gravel or grass). Ideal pictures have distinct geometrical shapes with plenty of corners (think Kandinsky). Photos have more details in them than you think and most will actually work just alright, just be a bit careful with too shallow depths of field and motion blurs. In short – the only way is to try. Dott will let you know if it doesn’t like it. The good news is that Dott only needs to recognize the picture. Then other algorithms take over and latch on to the picture, frame, surrounding, wall paper, and do the actual tracking.

So, how about three dimensional objects? Things that can be approximated to a two dimensional surface when seen from afar may work (think facades, walls, key pads, or some flat facet in an otherwise three dimensional shape). We are working on 3D recognition too, but it will probably be a while before we have something to show. (But when we do, we will make sure to tell you because it would be huge! Mainly because it’s so darn difficult to work with symmetries and slick textures.)

And lastly, a word of caution regarding lights: Try to avoid glares and reflections in pictures printed on glossy material or pictures framed behind glass. Dott can deal with some of it, but not too much. Capture your picture in “even light” (because you don’t make any friends by saying “homogeneous lighting conditions”). This is particularly important if your picture is somewhere outside. The best option is of course to use the original digital image.

Ok, that’s enough reservations (or what we in Swedish call “brasklapp”. You see, once there was this Bishop called Brask and he…). Just go on and try! You’ll see that Dott is very capable.

Q6. Can someone produce Dott material for us?

Dott is really easy to use, but creating content for large collections is no laughing matter. (You can’t really appreciate this until you are a couple of pictures into your exhibit and you think to yourself “gosh, I better cancel the BBQ this weekend”.) Do. Not. Panic. We have a number of talented guns for hire who can provide all the help you need. They do everything from research and create content, translate, recommend best practices for social media strategies, test, follow up and report. Write us at and we’ll make the introduction.

Q7. Can deleted stuff be recovered?

If you accidentally deleted material we might be able to ferret out your stuff and recover if. You have to get in touch with us real quick though before our backup has completed its cycle. Just so you know – recovering stuff is not for free. It’s not that we want to exploit the fact that you are in a pinch, it’s just that you can’t make a habit out of relying on our ferreting abilities.

App Functions

Q1. Do I have to register an account to use Dott?

No. Looking and exploring can be done anonymously. An account is only needed if you want to comment, like or contribute with content.

Q2. Does it come with a desktop Content Management System?

Funny. Here we’ve spent months to make the content management mobile because we thought that’s how curators like to work, amongst the art in the exhibitions, and now you office tigers are asking for the desktop version? You always want what you can’t have, right? Ok, let’s be serious for a while: Yes! There is a desktop CMS as well for those of you who prefer to upload content sitting by your desk. It looks and works pretty much the same, so there are no special functions typical to the desktop version which are not also visible in the mobile version, and vice versa.

Q3. Whats Locations and Geofence good for?

If you have a stationary exhibit where your collection of picture doesn’t move, then we suggest you enter a location for them. This way, your account will appear under the list of nearby users on the first screen upon launching the app. That has a marketing value and makes it easier for visitors to find you since maps and directions are shown as well. Location also enables geofencing, which restricts access to the content for users that are not nearby, which is good if you really can’t offer the content for free without charging admission. However, if you are providing content for a piece of art in a book or a magazine, then you should not use location, since copies of your book might travel anywhere. Users will find your account by entering a few characters of your name in the search field on the first screen.

Q4. What does the 'Require headphones' setting do?

Listening to an audio track or a video through the loudspeaker of your phone is not a problem when you’re at home, but in a museum a number of visitors playing audio tracks at the same time are going to create a cacophony of noises. That’s why the creator of a collection can decide if headphones are required when viewing a collection. The pictures and the dotts show up as usual, but audio and video dotts won’t play unless headphones are connected. (If you want to circumvent video sounds when headphones are required, you can add them as URL dotts instead.)

Q5. How does Dott handle duplicate and similar pictures?

If you have uploaded identical (or very similar) pictures on you account, a drop down menu will appear at the top of the scanning interface and the user will have to select which version of the picture to display. In fact, this is robust and expected behavior in case you have published the same picture in an English collection as well as in a Swedish collection (provided that you want this type of language support), see next question.

Q6. What about language support?

You can create several collections, one for each language you want to support. Once a picture has been recognized from a collection, Dott will keep trying to recognize pictures from the same collection, which effectively means that you keep your language setting throughout your museum visit. We have already translated the buttons in the app to English and Swedish. All phones with a language setting not set to Swedish will see the English user interface. Expect more translations soon.


Q1. What does Dott cost to use?

Dott is free for both museum visitors and content creators. Museum visitors can download and use Dott for free. Content creators, e.g. the museum curators, can use Dott for free and chose to buy access to services which enhances their content and exposure, but Dott is by default a fully fledged app without crippled trial functions or gotchas.

Q2. Can I charge for Dott content?

Yes. You can set up a geofence which restricts access to content only to those users who are on (or very close) to the premises. This means that the content is not really available until the user has paid admission or entrance free to the exhibition. We are also working on Access Codes. Write us at hello@dott if you are interested to know more about them.

Q3. Who owns the content?

You own all of the content you upload to Dott. You also own all content which is made for you by us (or any of our subcontractors). You are free to publish or remove your content whenever you like.

Q4. Which IP rights do I need to negotiate with the artist?

The laws are a little different in each country, but in Sweden paintings whose artist passed away less than 70 years ago, and photos whose photographer passed away less than 50 years ago, are protected by Intellectual Property rights. To display these works of art in Dott you need to have an agreement with the artist (or the entity representing the artist) that negotiate the terms (financial, or otherwise) between you and the artist as the Dott Terms of Service assumes that you as a publisher have the right to publish the artist’s works. In addition to the copy in your physical exhibition space, the picture will be displayed in full screen resolution (1136 by 640 pixels) in the Dott application on a smartphone; as a thumbnail (200 by 200 pixels) in the Dott application; as a thumbnail on the Dott webpage; as a thumbnail on Facebook or Twitter; in medium resolution (1200 by 1200 pixels) on the Dott webpage. You may also want to negotiate rights to use some of the artist’s works for your own marketing campaigns – in print and on webpages. The artist’s name is available by tapping the name of the artwork as it appears after it has been scanned in Dott. Perhaps this essential information is also available in your exhibition space as a plaque on the wall.